Beach Music…A Lifestyle of “Beach and Shag”

Beach Shag7e205235f3fb1631cafd50dfc2b22a87Beach Music…Also known as Carolina Beach Music, is very popular in North and South Carolina. It has a perfect beat for the Carolina Shag…A dance with a smooth rhythm & gliding steps. Music with a 4/4 “Blues Shuffle” rhythmic structure and moderate-to-fast Tempo is best for the ‘Shag”…”Beach Music” fits that “Beat”!

Beach Music Style

“Carolina Beach Music” combines many Music Genres:

  • Rhythm & Blues
  • Soul Music
  • Little bit of Disco
  • Southern Rock
  • R & B
  • Big Band
  • Timeless Country

Beach Music combined with dancing the “Shag” is where people Meet to Greet…The Sand, Sea, and the Warm Southern Breeze of the Grand Strand!

“Beach Music” In the Beginning!

Shag Collage 2“Beach Music” began to develop as early as 1946! Most people agree that the Ocean Drive section of Myrtle Beach, South Carolina had the most influence with teenagers and college students vacationing at the beach! During time through the mid-1950’s…Young people flocked to the bars and pavilions of the Carolina Beaches where “The Shag” dance was becoming a very popular phenomenon! They loved the R&B along with Jazz instrumentals on the jukeboxes…And the “Beach Clubs” where R&B artists performed Live! The term “Beach Music” began to emerge in the mid-1960’s, and actually was spawned from the memorable experiences of dancing the “Shag” to this music at a variety of venues…By the Sea!

“Beach Bands”

Carolina_Beach_Music 2“Beach Bands” are music artists that came into prominence in the mid-1960’s to early 1970’s! They were heavily influenced by the sound of Motown and other leading R&B labels of the day. Many of the bands got their start backing the famous R&B Soul artists who played at the Myrtle Beach Pavilion, the Spanish Galleon, the Afterdeck, Fat Harold’s, and The Beach Club in Myrtle Beach.  The Embers Club in Raleigh and clubs in  Atlantic Beach were among other popular venues. These venues featured many of the popular regional bands. The Embers, the Tassels, the Catalinas, and the Rivieras are some examples of these popular Bands.

SOS…”Society of Stranders”

shag ODf3c56c5a1cb8790c63637c99a20b9741The Society of Stranders started in the 1980’s as a small social gathering of “Shag” enthusiasts , “Beach Diggers”  & former lifeguards meeting yearly in the Ocean Drive Section of North Myrtle Beach.  SOS quickly grew to become a major Spring event!

Around that time a Fan magazine called…It Will Stand “(from the song of that name by “The Showmen”) began to examine the history of Shag Music. This created an enthusiasm for the Shag and younger artists began to emerge!Some became members of established groups and other formed groups of their own.  Dedicated “Beach Music” charts appeared and regional radio stations playing “Beach Music” began to increase.

Jimmy Buffet cites “Beach Music” as a major influence.  He paid homage to it on his CD… “Beach House on the Moon“!

Other Shaggers favorites with a “Beach Music” Feel include:

  • “Some Beach” By: Blake Shelton
  • “Dancin, Shagging On The Boulevard” By: Alabama
  • “Need You Now” By: Lady Antebellum
  • “When the Sun Goes Down” By: Kenny Chesny

National and International Pop Artists have also contributed to “Beach Music”…Including:

  • Rod Stewart
  • Adele
  • Kelly Clarkson
  • Pharrell Williams
  • Robin Thicke
  • Justin Timberlake

shag-festival“Beach Music” Awards shows were sponsored by Virginia entrepreneur , John Aragona, beginning in 1981. These shows featured 20 of Beach Music’s Stars and Groups, ten Los Angeles Based Dancers, 20 professional Shag Dancers, and a twenty-piece Back-Up Band…Performing 50 of Beach Music hits!  These shows brought new awareness to the wide appeal of this music!

These “Beach Music” Awards Shows set the stage for the CAMMY Awards Show…First held in Salisbury, NC, moved to Charlotte, NC and the to Myrtle Beach, SC…Where they have an annual event under their new name, The Carolina Beach Music Awards!

cbmalogo 2The Carolina Beach Music Awards (CBMA),  also known as CAMMY Awards Show is now a Five-Day Showcase and party for the Fans & Bands, with shows all along the strip in North Myrtle Beach! It culminates in a show at the Alabama Theatre! Check Out More @

“The Embers” Featuring Craig Woolard

The embers framedThe Embers “Heart and Soul of Beach Music” is a new film out now.  It is a 2 Hour Documentary…Told in their Own Words! This thriving musical entity has “Left Their Mark” on listeners for decades!

Embers @

The Embers are in the “Carolina Beach Music Hall of Fame”  for Beach Music & Rhythm and Blues!  Craig Woolard, the Featured Singer, is the Carolina “Male Vocalist of the Year” for 2014!  This is the 14th year Craig has received this award!

Brunswick Plantation and Golf Resort ® is proud to have “The Embers” Featuring Craig Woolard performing at Our 19th Hole TONIGHT…March 12, 2015 @ 7pm! We are looking forward to a delightful Beach Music evening with “The Heart & Soul of Beach Music”! And the Beat Goes On…In Coastal Carolina!

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